006 / Brand identity & packaging / 2024
Bloom: Made for Water
Vintage bathing culture reimagined as a vivid identity for a contemporary swim cap collection.
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Bloom
Brand identity & packaging
2024
Visual identity, packaging and digital design.
Brand Idea & Identity
Where petals meet waves
Bloom connects the beauty of a flower with the swim cap’s purpose. The symbol combines petal forms and the movement of water, while a palette drawn from flowers and the beach gives the identity its confident, nostalgic character.
Digital Expression
Make the mood recognisable
Vintage inspired photography, bold colour and clean typography establish a consistent world across web and social. The layouts alternate between product detail and the pleasure of being by the water, giving the collection both a clear offer and an atmosphere.
Packaging & Print
Character in the smallest details
Embossing, printed pieces and a transparent red bag bring the identity into physical form. The petal symbol and controlled colour pairings hold the collection together without repeating the same composition on every object.
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