013 / Social campaign / 2025
Riverford: Live Life on the Veg
A campaign that makes organic produce feel as fresh in the feed as it does at the doorstep.
Explore the project ↓
Client
Riverford
Discipline
Social campaign
Year
2025
Role
Social campaign design, illustration and motion.
01
Campaign Design
Real produce. Plenty of personality.
A carousel of five frames introduces Riverford’s organic boxes through freshness, quality and convenience. Photography gives the produce authenticity; expressive illustration adds the warmth of the brand. Clear alignment and generous type spacing keep the sequence readable on mobile.
02
Illustration & Motion
From field to feed
An illustrated tractor travels through the countryside, leaving a trail of vegetables. The animation brings the delivery story to life with hand drawn charm.
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