005 / Brand identity / 2026
AUREN Luxury Wellness System
A visual identity that brings precision and warmth to a complex wellness proposition.
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Client
AUREN
Discipline
Brand identity
Year
2026
Role
Brand identity, digital design, CRM and social design.
01
Brand & Digital
Science, with a human point of view
AUREN presents wellbeing as a connected system. A measured typographic hierarchy makes the proposition easier to navigate, while a dark tonal palette and atmospheric imagery create a premium counterpoint to the scientific content.
02
Editorial & CRM
A story that leads somewhere
The email design moves from an evocative opening image into focused educational content. Space, contrast and clear calls to action separate the brand story from the next step, balancing editorial depth with commercial purpose.
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Content System
Different messages. The same character.
Hero images, carousels and typographic posts form a flexible social framework. Shared colour, image treatment and type hierarchy allow the content to shift from inspiration to explanation without fragmenting the identity.