CHELSEA DOLPIREProject 015 / 15

015 / Illustration / 2024

Average Rob: Zaddy

Over 1,000 illustrated NFT characters inspired by Average Rob’s personality.

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Average Rob Zaddy campaign photography
Client

Average Rob

Discipline

Illustration

Year

2024

Role

Illustration for an NFT collection, created in collaboration with a developer.

01

Character Direction

The personality is in the details

Inspired by Average Rob’s Zaddy track and his comic take on the dad persona, the illustrations draw on details from his videos and personality. Exaggerated features, expressive accessories and vivid colour give the collection a recognisable point of view.

Zaddy character illustration with patterned footwear background
Zaddy character with sunglasses and an orange background
02

Modular Design

Designed as a family, not a single image

Working with a developer, I built artwork that could combine into over 1,000 unique images. Consistent proportions and a shared drawing style hold the character together while headwear, expressions, accessories and backgrounds create variation.

Zaddy character variation with glasses and a turquoise background
Zaddy character with patterned background and accessories
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