001 / Retail experience / 2026
Desert Therapy × Space NK
A retail campaign that turns a restorative product ritual into an invitation to pause, explore and discover.
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Aromatherapy Associates × Space NK
Retail experience
2026
Retail concept, campaign adaptation, spatial graphics and motion content.
Campaign Direction
An atmosphere with a clear purpose
Desert Therapy needed to stand out in a busy beauty environment without losing its sense of calm. Amber colour, sculptural sand and tactile product imagery establish the mood, while restrained typography gives the range a clear, recognisable voice.
Graphic System
From campaign image to retail hierarchy
The design brings campaign messaging, product information and the ritual into a deliberate reading order. Scale and placement distinguish the invitation to explore from the detail needed to choose, translating the campaign across storefront and product fixtures.
In Store
One visual language, at every encounter
Storefront graphics, gift communications and the product display carry the same colour and image language through the experience. The film connects the fixture concept with the finished Space NK installation.
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