002 / Integrated campaign / 2025
Bulk™: We Know Why We Go
A summer campaign that contrasts the grit of training with the refreshment of Clear Whey.
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Bulk™
Integrated campaign
2025
Campaign design across web, email and motion.
Creative Direction
Built around the reason we train
The campaign speaks to gym goers motivated by strength and progress. Raw textures, tight crops and emphatic typography convey effort; water and fruit imagery introduce recovery and refreshment. That contrast gives the product a clear role in the story.
Web & CRM
Keep the message moving
The visual hierarchy adapts from homepage banner to email: a strong opening statement, focused product detail and an unmistakable next step. Designed for mobile first, each format preserves the campaign’s intensity without making the offer harder to read.
Motion Direction
The rhythm of effort and release
Music set the pace for the social ad. Tension and release shape the edit, with water, texture and product moments carrying the same contrast from the static campaign into motion.
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