003 / Editorial design / 2024
Vivobarefoot: Human Nature
An editorial and event system that brings technical product knowledge into the natural world of Vivobarefoot.
Explore the project ↓
Vivobarefoot
Editorial design
2024
Editorial design, artwork production and event display design.
The Brief
Bring the range into focus
A distributor conference needed a printed catalogue that could align commercial and design teams around the forthcoming range. The challenge was to make detailed product information useful at a glance, while preserving the spirit of Human Nature.
Editorial Direction
A rhythm between story and specification
Expansive photography establishes the campaign world. More structured pages then organise features and technical detail. This contrast gives the catalogue a clear reading rhythm, with typography and white space guiding the transition from brand story to product knowledge.
Information Design
Built for detail. Ready to adapt.
Consistent tables, image scales and category layouts create a repeatable page system for future translations and presentations. Working with product, design and category managers, I coordinated assets and sign offs to deliver the print artwork within three weeks.
Spatial Application
The page becomes a place
Bespoke lightboxes, each one metre square, extended the campaign into the conference setting. Magnetic frames at the rear doubled as shoe shelves, joining graphic storytelling with a practical product display.
Have a project in mind?