004 / Social campaign / 2025
YOKUU: The Stain Whisperer
Invisible cleaning power becomes a cast of gentle, memorable characters in a playful product launch campaign.
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YOKUU
Social campaign
2025
Campaign concept, character direction and graphic design.
The Challenge
Power without the aggression
The launch needed to communicate effective stain removal without borrowing the language of harsh chemicals. The creative opportunity was to make YOKUU’s probiotic helpers visible and give their gentle action a distinctive personality.
Character & Art Direction
Tiny helpers. A bigger idea.
Ninja inspired characters turn microscopic cleaning into an approachable story. Soft forms and delicate tools communicate care; vivid colour and oversized fabric textures give the small characters presence within the campaign.
Campaign Extensions
A world beyond the feed
Outdoor, packaging and activation concepts extend the same promise into different encounters. The characters become a flexible graphic asset, carrying the idea from a quick social impression to a more physical brand experience.
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Social Storytelling
Let the idea do the explaining
A sequence of social frames moves from character introduction to product benefit. Bold purple typography anchors the message, while repeated colour and composition keep the story recognisable across each swipe.