011 / Illustration & motion / 2024
British Heart Foundation: Restart a Heart
Small animated prompts that make preparing for Restart a Heart Day feel clear, human and achievable.
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British Heart Foundation
Illustration & motion
2024
Illustration and animation for email communications.
Illustration Direction
Turn the reminder into a moment
A familiar kit, a checklist and an event noticeboard translate practical messages into approachable scenes. Bold colour and simplified shapes make each illustration readable within an email, while a consistent drawing style connects the sequence.
Motion & CRM
A little movement, with a clear job
Created in After Effects, the loops use purposeful gestures to draw attention to preparation, participation and thanks. Each animation supports one message, bringing warmth to the communication without competing with its call to action.
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