012 / Internal campaign / 2024
Hidden Talent
A character driven campaign that turns a skills audit into an invitation to uncover potential.
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Selbey Anderson
Internal campaign
2024
Campaign identity, illustration, email and motion design.
Campaign Idea
There is more beneath the surface
Doug the miner gives hidden talent a visible form. His search for gems becomes a simple metaphor for discovering skills, turning an internal HR initiative into a more approachable campaign with a distinctive character.
Graphic System
A character that can carry the message
Rough edged lettering reflects the mining idea, while bright colour brings energy to the communications. A flexible illustration set lets Doug explain different stages of the programme without losing recognition.
Email & Learning
From the first prompt to the next step
Personalised emails use motion to attract attention and a clear hierarchy to bring the call to action into view. As the campaign moves into Udemy learning pathways, Doug changes from miner to student, connecting assessment with development.
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