009 / Paid social / 2024
graze: Black Friday
A mischievous snack heist turns a Black Friday offer into a campaign with character.
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Client
graze
Discipline
Paid social
Year
2024
Role
Campaign design for email and social.
01
Campaign Idea
A deal worth sneaking off with
A strawberry character sets out to steal a bag of graze snacks. The small visual joke gives the 40% offer a story of its own, with playful copy and recognisable packaging making the promotion feel like graze rather than a generic sale.
02
Design & Motion
Big appetite. Clear hierarchy.
Bright pink, oversized packs and animated movement attract attention. The discount and call to action then take priority, translating the same idea into an email and a social execution with a clear commercial purpose.
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