010 / Aviation & travel / 2024
Odyssey Airlines
A clear brand identity and focused investor story for a new business airline.
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Odyssey Airlines
Aviation & travel
2024
Brand design, investor presentations and website design.
Brand System
Confidence comes from consistency
Odyssey needed to professionalise its materials before launch, within a limited budget. A controlled palette, consistent typography and a coherent image style established a more credible identity, documented in guidelines for use across communications.
Investor Story
Make the proposition easy to grasp
A concise introductory deck replaced a lengthy first encounter with a sharper invitation to meet. The main presentation then developed the detail, using the same hierarchy and graphic language to connect the two stages of the investor conversation.
Digital Presence
A considered point of arrival
A simple website brought the proposition into one accessible destination. The layout balances service information with aviation imagery, carrying the clarity of the pitch into a responsive digital experience.
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