008 / Campaign identity / 2024
Unilever: Together for Less Plastic
A movement identity designed to stay recognisable across languages, retailers and shopper communications.
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Unilever
Campaign identity
2024
Logo development, identity refinement and artwork specification.
Identity Development
A shared purpose, in one clear mark
The brief called for an adaptable identity rather than a fixed campaign lockup. Several routes were developed before two were shortlisted and refined. The chosen design combines a strong central message with an enclosing leaf motif, linking collective action with the environmental purpose.
Retail Application
Designed to work beyond the logo board
Colour and monochrome versions, supported by clear specifications, allow the mark to travel across print and digital. Its compact structure keeps the message legible within retail environments and alongside partner branding.
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