Bloom is a swim cap brand that creates designs inspired by the laid back and free spirited sentiment
of yesteryear. Bloom stands for a flower, something cultivated for beauty which relates to the function
of the swim cap - to keep your hair beautiful. 
The logo is inspired by the petals of the swim cap. These petals have been placed in a wave like water
design to represent the function - for swimming. The bold colours were inspired by the combination
of the beach and flowers.

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