The brief was to create a 5-slide carousel ad for meta to raise awareness of Riverford’s organic fruit & veg boxes. The aim was to communicate freshness, quality, and convenience - from field to doorstep. Using bold, engaging, and on-brand design assets.
“Live Life on the Veg”
I combined photography with illustration to strike a balance between showcasing the real, organic produce and reflecting Riverford’s playful, hand-crafted identity. The photography adds authenticity and freshness, while the illustrations bringwarmth and character. Typography is kept clean, aligned, and well-spaced to ensure readability, particularly on mobile.
"Freshness in Motion"
The animation brings Riverford's playful, hand-crafted identity to life through a minimal yet expressive visual loop.
A tractor travels across the countryside, leaving behind a trail of fresh vegetables. The movement is organic and charming, avoiding slick or techy motion
A tractor travels across the countryside, leaving behind a trail of fresh vegetables. The movement is organic and charming, avoiding slick or techy motion
