
A warm and recognisable visual identity for Heart to Heart, a new video podcast by Like Family. Bold heart motifs, playful sticker elements and a rich red palette come together across thumbnails, social posts and motion graphics to tell real stories of care.

Above showcases the Heart to Heart logo system, built around a custom wordmark that integrates a heart icon to reflect the podcast’s themes of sharing and care. The logo is shown in both primary and secondary formats, with flexible layout options for different platforms.
To extend the brand’s visual language and give the logo more presence in social and digital contexts, we developed sticker-style versions. These stickers act as bold, shareable assets making the identity feel more playful, personal, and instantly recognisable, whether used on thumbnails, motion graphics, or social stories. The rounded shapes and flat colour also echo the podcast’s warm, supportive tone.


To bring the brand to life on social, we created a flexible post template designed for variety and storytelling. Cut-out portraits with playful white outlines create a warm, dynamic look, while the modular layout allows text, stickers, and images to shift depending on the quote or content pulled from each episode.
The stickers act as expressive, editorial accents reinforcing key brand values like real stories, care, and challenging assumptions. These visual elements help turn authentic moments from the podcast into bold, shareable assets that feel consistent yet fresh each time.


These are thumbnail templates designed for short-form video snippets across social media. Each layout offers flexibility to pair different headlines, guest cut-outs, and brand stickers allowing for a variety of engaging content while staying visually consistent. An animated outro GIF is used at the end of each podcast snippet to reinforce branding, while call-to-actions are handled natively within Meta platforms for better performance and targeting.