Helping a new business airline take-off
Having reviewed the existing materials being used, it was clear that a refresh was required to professionalise and modernise the pre-launch brand. On a limited budget, we needed to make sure we looked ‘real’ as this would establish credibility.
Once this was completed we reviewed the team’s pitch materials which were wordy, long and lacked clarity. We recommended the creation of a ‘sizzle deck’ – a short and punchy summary of the proposition to grab attention and secure face-to-face meetings. We then bought the main face-to-face pitch deck in line with
the new brand too.
the new brand too.
Finally, we created a simple website to capture interest and to ensure the concept appeared more concrete
in investor eyes.
in investor eyes.
Despite the pandemic and the effect on travel globally, traction with Investors has increased and feedback regarding the new brand and materials have been extremely positive. Odyssey are confident of securing the necessary funding to launch the service within the next 6-12 months.
