Bulk’s Summer Campaign speaks to disciplined gym-goers with a focus on strength and progress. Bold type and raw textures reflect sweat and grit, with Clear Whey as the clean, refreshing fuel. Rolled out across web, email, and motion ads, it’s built for clarity, impact, and conversion.
The email follows mobile-first best practices, featuring strong pull-out copy, eye-catching content, and a clear visual hierarchy to ensure easy reading, high engagement, and strong click-through on smaller screens.
Homepage banner: Designed using mobile-first best practices, the banner prioritises clarity, hierarchy, and fast load times to ensure immediate impact and conversion across devices.
Social ad: My creative process started with selecting music that reflected the energy and rhythm of a serious workout—using its tension and release to guide the ad’s pacing, while visual metaphors like water and texture reinforced the themes of effort, recovery, and performance.
