The goal of the project was to design a movement logo that allows easy adaptability to local languages and multiple
retailer collaborations, while standing out in offline and online consumer and shopper communication.
In phase 1: Different logo routes were developed.
retailer collaborations, while standing out in offline and online consumer and shopper communication.
In phase 1: Different logo routes were developed.
In phase 2: Variations of 2 shortlisted logos were developed.
In phase 3: The logo winner was fine tuned and delivered in colour and black & white,
including logo board with specifications.
including logo board with specifications.
